How to write SEO optimized content. Your audience should always be your priority when developing your SEO content. If you want to take your content marketing to the next level and get a good ROI, you should follow On Page SEO best practices that will truly benefit your audience. Highly ranked content that drives more leads and traffic should always be user-focused before anything else.
Read on to discover some surefire tips on how to write SEO optimized content that your audience will love and appreciate.
How to write SEO optimized content
Most SEOs agree that the 5 ways on how to write SEO optimize content discuss below often yield positive results when it comes to optimizing a content for search engine visibility.
1. Write for the Audience Before Anything Else
There is a good reason why this tip is number one. It may sound easy but a lot of companies are developing their content for wrong reasons. Come up with content that will answer your target market’s questions or appeal to their interests.
Not every post must be about your service or product but they must be related to the industry. Establish your company and yourself as an industry expert by writing informative and interesting content and do things better than your competition.
2. Create Headlines with a Punch
You can make very big impressions even on the shortest text so never underestimate how powerful effective headlines are. Write interesting and clear headlines using rich keywords.
Aside from a great headline, you also have to ensure that you have interesting meta descriptions that further elaborate your article topic. Remember that your meta description and title are the ones that appear in search results so always make them count.
4. Keep Everything Under One Roof
Get the traffic and credit your site deserves through keeping the original content under your domain name. It means that if you got a blog, host it in the sub folder on your domain. Whenever you have the chance to showcase other types of original content such as videos, whitepapers, and infographics, make sure you also embed them on your site then share them from there.
5. Use Phrases Rich in Keywords
Use keyword-rich and relevant phrases in both your headlines and in all your content so that the search engines and the readers will both know what the post is all about. But, avoid too many keywords as these will not only turn off readers but might also to search engine penalties due to keyword stuffing.
Be careful when using keywords and stick to something that feels and sounds more natural. Aside from using keywords in your post, make the most out of blog tags by tagging some relevant keywords for every post. Many general blogs already have integrated tagging capabilities.
6. Structure Every Post
Your post may have great content but it can get lost in an inefficient and unorganized format. You can break down your content to several smaller paragraphs with their own headlines so that it will be easier to read and maintain the interest of your readers.
Back-end organization is also essential for search engines. Use the right tag hierarchy when you tag headlines as it helps maintain a properly structured article.
Developing SEO optimized content is an important piece to the puzzle so always follow the right techniques to ensure better engagement and higher traffic on your site. Adhere to these 5 ways on how to write SEO optimized content discussed above and your blog post or website is all set to skyrocket to the first page of search engine result pages (SERPs).
If I have missed out any point you feel facilitate ranking on SERPs, please let us know. Furthermore, for all inquires regarding ranking of website, shoot me a message.